Advice & Tutorials

Encouragement and guidance based on my years of experience in illustration, design and crafting.

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Why it feels so hard to rebrand your small business.

Friday 13th March 2026

Rebranding a small business rarely feels like a simple design decision. It can feel personal, emotional, and surprisingly daunting, especially when your business is something you’ve built from the ground up with care and commitment. Change often brings uncertainty. There’s the fear of getting it wrong, of losing what already...

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How to create a colour palette for patterns.

Sunday 17th August 2025

If choosing colours for your patterns feels overwhelming, you’re not alone. Colour can feel like one of the most important parts of the design process, but it doesn’t have to be intimidating. A well-chosen palette can completely transform a pattern, shifting the mood, energy, and even how usable it is...

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How to set up postage for your online shop.

Friday 2nd February 2024

When you first get started, setting up your online store postage can be really daunting. Over the years I’ve had to reassess and change this system several times, including when moving to a new website or marketplace. It’s easy to feel overwhelmed by all the options available to you, and...

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Clare’s top 5 tips for making stickers.

Sunday 31st July 2022

Stickers are a great product that can get your illustrations out there. They’re low-cost, fun and versatile, meaning that they’re great both to sell and to purchase. Below I’m going to go through my five top things to consider when creating your designs.

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How to create a repeating pattern in Adobe Illustrator.

Tuesday 19th May 2020

In this repeating pattern tutorial, I’ll show you how to create a pattern that seamlessly repeats in a grid fashion. This guide is suitable for people who already have a basic understanding of how Adobe Illustrator works and how to create artwork. It’s quite straightforward to make an illustrated pattern...

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What is illustration copyright?

Tuesday 21st April 2020

Copyright is a simple term in that it means exactly what it says: the right to copy. The concept, however, can cause some confusion about what is and isn’t allowed, what clients have and haven’t paid for and what constitutes a breach. This fogginess can lead to some clients demanding...

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